The “Ivy” AI text message platform is in the cross-hairs again in a class action filed against Caesars Entertainment Corporation in Castillo v. Caesars Entm’t Corp., No. 18-cv-05781-EMC, 2018 U.S. Dist. LEXIS 201721 (N.D. Cal. Nov. 28, 2018). But unlike the class action involving the same platform against Treasure Island we reported on back in October, this one was filed in California and not in Vegas where Caesars is located.
Similar to the lawsuit against TI, the case against Caesars is based on Caesars’ use of the Ivy platform, which in a nutshell uses AI to provide text message concierge services to hotel guests. Neat! Plaintiff alleges that a single text he received from Caesars on the Ivy platform violated the TCPA because it was sent without his consent.