Nearly 9 in 10 Americans (89%) plan to buy gifts for friends and loved ones this holiday season, according to a new NerdWallet survey, conducted by The Harris Poll, of over 2,000 U.S. adults. Five years after we first asked about holiday spending, shoppers say they plan to spend more than ever in the 2018 holiday season — even as 39.4 million Americans are still paying off last year’s holiday shopping credit card debt.
Compared with last holiday season, shoppers plan to:
- Spend more. Holiday shoppers plan to spend $776 this holiday season, on average — $116 more than they planned to spend last year.